Is “The Problem” the True Problem in Your Business?
Alright, gather round — I’ve got a magic trick to show you. No, I’m not pulling a rabbit out of a hat. But I am going to reveal how most fitness business owners get bamboozled by their own thinking. They think the problem is one thing, but in reality? The real issue is hiding in…
Do You Have It Written Down? The Unsexy Power of SOPs
We get it. Writing SOPs (Standard Operating Procedures) feels like homework. Like being told to eat your vegetables. It’s not sexy. It’s not flashy. And when your studio is on fire with classes, clients, and chaos — it feels like a luxury. But here’s the truth: if it’s not written down, it doesn’t exist. Why…
Is Multi-Site Truly the Dream for a Fitness Business?
Let me start this one by admitting something: I’ve stood on both sides of the fence. I’ve been the guy running one studio, living and breathing every hour inside those four walls. And I’ve seen behind the curtain of the big, shiny, multi-site operation. And guess what? Neither one is perfect. But both can work…
Follow-Ups: The Magic 7 Rule & Why Most Sales Are Lost Too Soon
💬 “The fortune is in the follow-up.” – Every great salesperson ever Most people assume if a lead doesn’t buy right away, they’re not interested. But here’s the truth: most sales don’t happen on the first contact. The Power of Follow-Ups 📊 According to a study by The Brevet Group: That means nearly HALF of…
Owner’s Mindset: Are You a Boss or an Owner?
There’s a huge difference between being great at what you do and running a great business. A lot of gym owners, coaches, and fitness professionals start out loving their craft—teaching classes, working with clients, getting people results. Then, one day, they realize they’re drowning in scheduling, staff issues, and putting out daily fires. Suddenly, they’ve…
LEGO: The 4 Crucial Things You Need from a New Lead
Before you get too excited—no, we’re not talking about colorful plastic bricks (though building a business is a lot like snapping the right pieces together). LEGO stands for the four key things you need from an initial call with a potential client: 🔹 Location – Where are they? Where do they want to train?🔹 Experience…
