About SAOR

SAOR supports 500+ health and fitness business operators across 12 countries. Focused now on further global expansion and creating value adds for our members. It's a huge year with a rebrand full launch and a new web presence! SAOR is ready to serve you and support your Activate, Growth or Expansion journey. If you are wondering, SAOR comes from the Irish term saoirse meaning freedom. A sense of freedom is what we provide to our business members around the world! And by the way, it’s pronounced say·uhr (like the word care but with an s)

The team expands yet again with the addition of our next coach and our first annual team conference in Perth Australia. Our members get access to a new custom business coaching platform allowing easier coach communication, goal tracking and resource usage. Our business members experience amazing outcomes with our average business owner securing an increase of their monthly recurring revenue by 36% in the first 6 months in the program as well as much stronger systems, service levels and personal satisfaction. Importantly, our members sustain this growth consistently as opposed to the quick fix of growing fast, they build the right way!

We onboard more experienced coaches and a member success manager to close the gap between education and execution. And finally, as the world fully settles, our global events program is back in action as we launch our European and Australian retreat and conference schedule. Our business coaching program is filling up fast as we provide a very personalised and bespoke offering as opposed to the common group coaching methods in the market which tend to focus solely on paid advertising. SAOR focuses on what the business leader needs not the current ‘trendy’ element. Think Leadership not leads and emotion over promotion!

Of course, like many businesses, the COVID years came our way but SAOR grows during these years for many reasons. SAOR has already been set up to work online so there are no changes to operations, this is business as usual for us. And in difficult times, our business members lean on us even more for support and guidance. We help harder in these difficult times and coach our business leaders through turbulent times. Our members not only sustain their level of business but also experience growth!

In 2016, McKeogh published the Membership Mindset. This is an easy way for him to help at scale when asked questions on business development. From this, SAOR is formed and many requests come in for private support for business development and growth. SAOR takes shape, hires first team members and grows primarily via online business coaching in Ireland and Australia. In 2018-2019 SAOR launched the first events in the Fitness Business Forum series in Europe and Australia, both regional events sold out fast! And importantly, both events help to create immense change for attendees.

SAOR is starting to form as an idea in Shane McKeogh's mind. He moves from Ireland to Australia and starts working in the fitness industry in a big box brand, moving through this brand from entry-level membership consultant to state manager (And accruing accolades along the way including a pre-sale company record of 2500+ memberships pre-open of a new site and building this site to 4’000+ members in a year). With many conversations with trainers, the team and other owners, he started to gather his thoughts on what works best at scale and how he could share some of his learnings.