NYE Blog: New Year, Real Goals: 4 Steps To Build Health Brands That Last
New Year’s Day is weird for me. On one hand, I love the feeling of a clean slate. On the other hand, I’ve seen too many whiteboards filled with goals that don’t survive February. Whether you’re a gym owner, a coach, or just a human trying to build something good in 2026, I want to…
A Tale as Old as Time: What is Key Man Risk?
You built something amazing.The classes are packed. The clients adore you. Your name is synonymous with quality, care, and results. You are the heartbeat of the business. And that’s exactly the problem. Welcome to Key Man Risk—the silent threat facing owner-operator fitness businesses across the globe. It’s the trap where your strength becomes your liability,…
Is “The Problem” the True Problem in Your Business?
Alright, gather round — I’ve got a magic trick to show you. No, I’m not pulling a rabbit out of a hat. But I am going to reveal how most fitness business owners get bamboozled by their own thinking. They think the problem is one thing, but in reality? The real issue is hiding in…
Do You Have It Written Down? The Unsexy Power of SOPs
We get it. Writing SOPs (Standard Operating Procedures) feels like homework. Like being told to eat your vegetables. It’s not sexy. It’s not flashy. And when your studio is on fire with classes, clients, and chaos — it feels like a luxury. But here’s the truth: if it’s not written down, it doesn’t exist. Why…
Is Multi-Site Truly the Dream for a Fitness Business?
Let me start this one by admitting something: I’ve stood on both sides of the fence. I’ve been the guy running one studio, living and breathing every hour inside those four walls. And I’ve seen behind the curtain of the big, shiny, multi-site operation. And guess what? Neither one is perfect. But both can work…
Follow-Ups: The Magic 7 Rule & Why Most Sales Are Lost Too Soon
💬 “The fortune is in the follow-up.” – Every great salesperson ever Most people assume if a lead doesn’t buy right away, they’re not interested. But here’s the truth: most sales don’t happen on the first contact. The Power of Follow-Ups 📊 According to a study by The Brevet Group: That means nearly HALF of…
