💬 “The fortune is in the follow-up.” – Every great salesperson ever
Most people assume if a lead doesn’t buy right away, they’re not interested. But here’s the truth: most sales don’t happen on the first contact.
The Power of Follow-Ups
đź“Š According to a study by The Brevet Group:
- 80% of sales require at least five follow-ups
- 44% of salespeople give up after just one
That means nearly HALF of sales professionals in Health and Fitness lose deals simply because they don’t follow up enough.A startling number of potential sales in the Health and Fitness industry are lost due to a lack of consistent follow-up. This means that many fitness professionals are missing out on opportunities simply because they don’t stay in touch with potential clients.
This isn’t about having a bad product or service; it’s about a breakdown in the sales process. By neglecting to follow up, sales professionals are essentially leaving money on the table.
The takeaway is clear: effective follow-up is crucial for success in the Health and Fitness industry. If you want to increase your sales, you need to implement a robust follow-up system. This means staying in touch with potential clients, building relationships, and demonstrating your commitment to helping them achieve their fitness goals.
The 7-Follow-Up Rule
Most people don’t buy because they’re not ready yet. A great sales process doesn’t even really start until you hit the seventh follow-up.
Why?
✅ People need time – They’re busy, sceptical, or unsure.
✅ Repetition builds trust – If you check in consistently, you stay top of mind.
✅ Persistence shows value – You’re not nagging—you’re proving that you care.
How to Follow Up Without Feeling Pushy
🚀 Mix it up – A call, a text, an email—don’t just repeat the same message.
🚀 Give value – Instead of “Are you ready?” try “Hey, here’s a tip that might help.”
🚀 Be direct – “I’d love to help. Should we book a time, or is this not the right fit?”
The biggest mistake? Giving up too soon. Most sales happen between follow-up 5 and 12—so if you’re stopping at 1 or 2, you’re leaving money on the table.
So, here’s the challenge:
Go follow up with someone you thought was a lost cause. You might be surprised at what happens.
Want to stop leaving money on the table and maximize your sales potential?
SAOR Consultancy specializes in sales and performance coaching for health and fitness brands, helping you implement robust follow-up systems and turn leads into loyal clients.
Let’s connect and discuss how we can elevate your sales strategy. Contact us today to schedule a consultation and unlock the true potential of your business.